Friday, February 7, 2025 - 9:00am to 10:00am
Power Friday--your weekly NAWBO Greater Philadelphia connection to education and networking!
Authentic Connections: Crafting Your Purpose-Driven Digital Brand Story
Sandra Carlisle, Wealthy Palette Media
"Authentic Connections: Crafting Your Purpose-Driven Digital Brand Story" is a dynamic marketing presentation designed for women entrepreneurs, merging traditional marketing insights with the power of AI-driven research.
This session explores the significance of purpose-driven marketing and digital storytelling while highlighting how AI can transform brand strategies. Attendees will learn how AI-powered data research provides deep audience insights, enabling them to craft targeted and compelling brand narratives.
Key topics include:
- Purpose-Driven Marketing: Aligning business practices with broader social values and defining the 'why' behind your brand.
- Digital Storytelling: Understanding how narratives create emotional connections with audiences.
- Leveraging AI: Utilizing AI tools for audience analysis, content optimization, and personalization.
- Real-World Examples: Showcasing successful brand storytelling campaigns enhanced by AI insights.
The presentation also addresses common marketing pitfalls and offers strategies for success, including developing a clear, data-informed brand identity and understanding unique value propositions derived from AI insights.
By integrating AI research into their planning and continuous learning processes, women entrepreneurs can ensure their marketing efforts are both authentic and technologically advanced.
This presentation aims to empower attendees to create compelling, purpose-driven digital brand stories that resonate with their audiences and foster meaningful connections in the digital landscape.
About Our Speaker:
Sandra Carlisle - Founder of Wealthy Palette Media; is an unique individual with a diverse background spanning art, financial consulting, and AI marketing. Her agency brings a fresh perspective to the world of digital marketing with artistry in Marketing, and AI Precision in Results. It's a synergy of Creativity & Technology constantly innovating to help you Dominate your Niche!
Registration:
Power Friday is free to attend for both members and guests. There is no limit to how many Power Friday meetings members may attend. Guests may attend up to 3 Power Friday meetings.
