NAWBO Member Spotlight - Nancy Vinkler, Views Digital Marketing Agency
If you have visited the NAWBO Phoenixville Power Friday, you may have met NAWBO member Nancy Vinkler, CEO of VIEWS Digital Marketing, a WSI digital marketing agency. With branches near Philadelphia, Nashville and Charlotte, VIEWS works with business owners and marketing managers to generate leads for their businesses by tapping into the internet marketplace. VIEWS generates leads by determining a holistic digital marketing strategy and then implementing the correct digital marketing tactics to produce high-performing results.
Being wholly woman-owned and founded in 2002, Nancy wanted to run her business the way she felt was proper, with integrity and with a strong focus on helping other business owners be successful through digital marketing. A key mission statement of the VIEWS team is to treat our client’s business as if it was our own. Nancy comments, "We act as an extension of our client’s business."
The agency focuses on four niche groups with which the VIEWS team has extensive knowledge and experience: business to business companies, home services, professional services, and unique eCommerce companies. Ideal clients are those who will make a return on their digital marketing investment which is determined up front before the strategy phase begins.
Nancy says, “One of the greatest challenges running my business, is keeping up with all the internet and technology changes and ensuring my staff of Digital Marketing Consultants stays current and certified in marketing automation, social media, search engine optimization, and paid advertising platforms like Google Ad Words.”
Nancy renewed her NAWBO membership in 2019, and says she appreciates the atmosphere of encouragement and empowerment for women business owners. “Since joining NAWBO, I have encountered and been inspired by so many professional women leaders. These women, like me, have faced many challenges in the years spent establishing our businesses. Each of our stories has a different path to success. We all have something to learn from each other.”
Outside of the work she thrives on, Nancy likes to garden and hike. She also has a passion for ancestry research, which she has been pursuing for seven years. She and her family enjoy traveling and visiting out of state family and friends. Contact Nancy at 610-650-0227 x501 or ngvinkler@wsisimplyroi.com.