Melissa Nichols - M. NICHOLS Communications
Melissa Nichols is the Principal of M. NICHOLS Communications, a virtual marketing agency that helps women-owned and other businesses achieve greater brand awareness for their products and services. M. NICHOLS has marketing expertise across many sectors – from wireless and cable to pharmaceutical, industrial and manufacturing, healthcare, legal, finance and not for profit organizations.
“We tend to work with small to medium-size companies and non-profits, handling everything from individual marketing projects to serving as their virtual marketing department,” says Melissa.
What makes her company stand out from her competitors is what everyone is looking for these days. “Daily content is key to engaging audiences – customers are consuming information at higher rates than ever before. I think we are particularly effective at developing relevant and newsworthy content that makes audiences pause and begin the journey toward a long-term relationship with a client’s brand,” she says.
Melissa decided to launch her company in 2003, after a long career in the corporate marketing and public relations world. “I had reached the point where I really craved more variety – so, when my company announced it was restructuring, I decided to go it on my own. I have never regretted the decision. I love dealing with a variety of clients, each of whom has different issues and challenges. Every day brings a new set of opportunities,” she says.
Melissa has been a member of NAWBO since 2010. She has served as co-chair of the former Chester County Power Friday Group (2014-2016) and she has been a key member of NAWBO’s marketing committee for the last three years. Since it’s Membership Drive month, we asked Melissa why she keeps renewing her NAWBO membership.
“I joined NAWBO – and keep renewing my membership - because it offers me so many resources – great women to partner with, valuable insights into how to manage my business, excellent networking opportunities and wonderful friendships!”
Melissa is an avid traveler, having just returned from a cruise of the Baltic sea countries. Her next trip is planned for Greece.
M. NICHOLS Communications is in a major relaunch mode, including updating its website and expanding its own marketing efforts – which includes hiring more professional staff.
If you would like to improve your marketing communications strategy and/or implementation, please reach out to Melissa at
610-640-4528
melissa@mnicholscomm.com
www.mnicholscomm.com
Berwyn, PA – Chester County