Power Friday: Germantown (What Is a Customer Worth? Understanding Customer Lifetime Value)

Friday, October 25, 2019 - 9:00am to 10:30am

The Germantown Power Friday is held on the 4th Friday of the month.

Topic: What Is a Customer Worth? Understanding Customer Lifetime Value

We're are told that customer retention should be near and dear to any business owner's heart-and marketing plan. First of all, it's 6-7 times more expensive to acquire a new customer than it is to retain an existing one. Therefore, it's worth your time to investigate the best way to hold onto your most important business driver: your customers. In the session you will learn how to keep your customers engaged and build trust.

Speaker: Sharon Lewis-Gregg

As CEO and owner of the Greater Philadelphia Association Management Group (GPAMG), Mrs. Lewis-Gregg built her reputation over 20 years, working with small businesses and professional associations in fields as varied as engineering, finance, advertising, public relations, procurement and marketing.

Host:

Carla Eley

Registration

Please email Carla Eley to register for this meeting.